Archive for the 'Gaming' Category

Ads in Video Games

Google has acquired Adscape Media for $23million.  Adscape Media’s patented technology, AdverPlay™, allows advertisers and publishers, measurable in-game advertising opportunities. Simply put, Adscape products are integrated with Video Games….Then, real-time or scheduled ads can be delivered to user through Adscape AdverPlay and Real World/Virtual World Gateway (enables two-way text, audio and video communication via SMS Text or eMail).

Google, with their bankroll, can now make deals with Gaming companies to serve their ads on video games. I’m sure a revenue split/share model will be used. Another ad revenue channel..good move, Google!

Sony PlayStation 3 Launched in Japan


Well folks, PS3 finally went live yesterday in Japan. PS3 should debut in US on Nov. 17th. If you have not already reserved your PS3, you may be out of luck. They will move fast.

Here’s the tech spec on PS 3:

CPU: Cell Processor

PowerPC-base Core @3.2GHz 1 VMX vector unit per core 512KB L2 cache 7 x SPE @3.2GHz 7 x 128b 128 SIMD GPRs 7 x 256KB SRAM for SPE * 1 of 8 SPEs reserved for redundancy Total floating point performance: 218 GFLOPS

GPU: RSX @550MHz 1.8 TFLOPS floating point performance Full HD (up to 1080p) x 2 channels Multi-way programmable parallel floating point shader pipelines

Sound: Dolby 5.1ch, DTS, LPCM, etc. (Cell-based processing)

Memory: 256MB XDR Main RAM @3.2GHz 256MB GDDR3 VRAM @700MHz

System Bandwidth: Main RAM — 25.6GB/s VRAM — 22.4GB/s RSX — 20GB/s (write) + 15GB/s (read) SB — 2.5GB/s (write) + 2.5GB/s (read)

System Floating Point Performance: 2 TFLOPS

Storage: Detachable 2.5″ HDD slot x 1

I/O: USB Front x 4, Rear x 2 (USB2.0) Memory Stick standard/Duo, PRO x 1 SD standard/mini x 1 CompactFlash (Type I, II) x 1

Communication: Ethernet (10BASE-T, 100BASE-TX, 1000BASE-T) x 3 (input x 1 + output x 2) Wi-Fi IEEE 802.11 b/g Bluetooth 2.0 (EDR)

Controller: Bluetooth (up to 7) USB 2.0 (wired) Wi-Fi (PSP) Network (over IP)

AV Output: Screen size: 480i, 480p, 720p, 1080i, 1080p HDMI: HDMI out x 2 Analog: AV MULTI OUT x 1 Digital audio: DIGITAL OUT (OPTICAL) x 1

Disc Media: CD PlayStation CD-ROM, PlayStation 2 CD-ROM, CD-DA, CD-DA (ROM), CD-R, CD-RW, SACD, SACD Hybrid (CD layer), SACD HD, DualDisc, DualDisc (audio side), DualDisc (DVD side) DVD: PlayStation 2 DVD-ROM, PlayStation 3 DVD-ROM, DVD-Video, DVD-ROM, DVD-R, DVD-RW, DVD+R, DVD+RW Blu-ray Disc: PlayStation 3 BD-ROM, BD-Video, BD-ROM, BD-R, BD-RE