Google has acquired Adscape Media for $23million. Adscape Media’s patented technology, AdverPlay™, allows advertisers and publishers, measurable in-game advertising opportunities. Simply put, Adscape products are integrated with Video Games….Then, real-time or scheduled ads can be delivered to user through Adscape AdverPlay and Real World/Virtual World Gateway (enables two-way text, audio and video communication via SMS Text or eMail).
Google, with their bankroll, can now make deals with Gaming companies to serve their ads on video games. I’m sure a revenue split/share model will be used. Another ad revenue channel..good move, Google!