Another Dot Com

Online advertising companies are going through major consolidation. Big boys are buying online ad companies like there’s no tomorrow — Google buys DoubleClick, Yahoo buys the rest of Right Media, Publicis buys Digitas, AOL acquired a controlling interest in Adtech AG, WPP signed a deal to buy 24/7 Real Media, AOL gobbled up Boston-based mobile advertising startup Third Screen Media, etc.

Yahoo purchased Right Media, online market place for ads, for $680 million. Good move for Yahoo? I think when Google purchased Doubleclick, Yahoo had to show the market something. And something was to buy Right Media…btw, Yahoo stock price fell again (-1.07%). I think Yahoo should focus on improving their existing AD network and service rather than buy something that would take them many months to fold into Yahoo. Just my opinion.

Google has acquired Adscape Media for $23million.  Adscape Media’s patented technology, AdverPlay™, allows advertisers and publishers, measurable in-game advertising opportunities. Simply put, Adscape products are integrated with Video Games….Then, real-time or scheduled ads can be delivered to user through Adscape AdverPlay and Real World/Virtual World Gateway (enables two-way text, audio and video communication via SMS Text or eMail).

Google, with their bankroll, can now make deals with Gaming companies to serve their ads on video games. I’m sure a revenue split/share model will be used. Another ad revenue channel..good move, Google!

It’s nice to have cash for marketing. Firefox community has made some ads about Firefox browser and Mozilla corp has decided to create a marketing program around them. I think it’s a good idea — tv ads will create more awareness about Firefox and it will serve as a “feel good” thing for the Firefox community. One total b.s. thing about this is that Mozilla corp is trying to get the public to pay for their marketing program. Total B.S., if you ask me. (smart from the business and marketing sense, but nevertheless, cheap!)

If you miss the ads on TV, you can see the ads online. Go Here.
Also, here’s the schedule for the TV viewing. Go Here.